The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t
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In “The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't,” you'll learn how an American immigrant without a college education went from Venice Beach T-Shirt vendor to television’s most successful producer. How a timid pastor’s son surmounts a paralyzing fear of public speaking to sell out Yankee Stadium, twice. And how did the city of Tokyo create a PowerPoint stunning enough to win itself the chance to host the Olympics.
In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling powerful stories. These inspiring stories could galvanize movements and actuate global change. And indeed, whether your goal is to sell, educate, fundraise, or entertain, your story is your most valuable asset. A well-told story hits you like a punch to the gut; it triggers the light bulb moment, the ‘aha’ that illuminates the path to innovation. Your story is “a strategic tool with irresistible power,” according to the NYT. Radical transformation can occur in an instant with a single sentence; The Storyteller’s Secret lets you craft your most powerful delivery ever.
In The Storyteller’s Secret, Gallo offers lessons from various visionary leaders, each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize people's thinking and spur them to chase their dreams. Isn’t it time you shared yours?
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